I work with CEOs, VPs and marketing managers to develop and execute communications initiatives that resonate with target audiences, engage customers, and drive business. My 20+ years of experience span high tech, life sciences, education, health care, insurance, financial services, and the public sector. You’ll find that I am adept at managing projects and keeping you up-to-date every step of the way – no surprises.
Strategic marketing and communications
An insightful marketing communications plan focuses your valuable time, money, and human resources on targeted programs that will achieve your company’s long term business goals. Implementing strategic marketing communications activities in concert versus one-off, ad hoc activities is the more powerful approach to build your brand, increase awareness, generate demand, generate leads that are converted to sales, and achieve business targets. My experience includes developing the annual marketing communications strategy, branding strategies, digital strategies, social marketing strategies, content strategies, charitable giving strategies and more. Click the icon to learn about my approach to strategic marketing communications.
Visual 12-month marketing calendars
Developing your marketing strategy into a visual 12-month calendar of activities (Excel spreadsheet with coded tabs), gives you and your team the structure needed to determine what needs to be done—and when. You can then initiate individual components at the appropriate time ensuring stress-free implementation. Wouldn’t you like to have a visual 12-month marketing calendar? Click the icon to learn about my approach to 12-month marketing calendars.
Tactical marketing communications
You’ll find that I am experienced, organized, and reliable. I also understand your desire to stay on top of the project, so I provide regular updates to assure you that the project is on target. Do you have a campaign or program that needs to be implemented? My experience includes developing plans for and/or implementing website design/re-design projects, editorial calendars, re-branding acquired organizations, visual identities, marketing research and more. Click the icon to learn more about my approach to tactical marketing communications.
Project-specific visual calendars
You’ll find that I am experienced, organized, and reliable. I also understand your desire to stay on top of the project, so I provide regular updates to assure you that the project is on target. Do you have a campaign or program that needs to be implemented? My experience includes developing plans for and/or implementing website design/re-design projects, editorial calendars, re-branding acquired organizations, visual identities, marketing research and more. Click the icon to learn more about my approach to developing project-specific visual calendars.
Project management
Once you have a visual calendar for your marketing communications project, sometimes it’s helpful to have an experienced marketing communications professional provide project management services (and coaching). Wouldn’t you like to have an experienced marketing communications professional overseeing your important project? Click the icon to learn more about my approach to managing marketing projects.
Website planning, copywriting and implementation
As online interaction increases, it is more important than ever that your website strategy ensures your prospects and customers receive a positive online experience that is “on brand.” There are key points to consider before embarking straight-away into the fun part (design!) of a website project. To name a few: consider how to translate your brand into an online experience; consider your target audiences and what content they want from your website; consider what messages you intend to convey to your audiences; and envision how visitors are to navigate your website. Click the icon to learn more about my approach to website planning, copywriting and project management. I also invite you to visit just a sample of website projects I’ve worked on with clients.
Services Irene Crosby provided: Strategy, planning, project management, writing, managing the web development company
Services Irene Crosby provided: Strategy, planning, writing, recommending the web development company
Services Irene Crosby provided: Strategy, planning, project management, writing, managing the web developer
Event planning and implementation
To run a successful event takes a skilled marketing communications professional who’s able to envision the end result and work toward achieving that vision. You’ll find that I am experienced, organized, and reliable. I also understand your desire to stay on top of the event, so I provide regular updates to assure you that the project is on target. My experience includes the following: trade shows, road shows, in-person seminars, online webinars, employee events, open houses for recruitment and more. Click the icon to learn more about my approach to event marketing.
Managed brainstorming & facilitation
“Putting our heads together” is one of the best ways to uncover winning ideas and plans that achieve goals and objectives. Working with a skilled facilitator adds value to the facilitation and brainstorming process. Facilitation and brainstorming sessions are valuable for developing a strategic plan, developing a tactical plan, brainstorming company names, brainstorming product names, developing audience personas, developing value propositions, developing key messages, developing proof points and more. Click the icon to learn more about my approach to managed facilitation and brainstorming sessions.
Need help with your marketing project?
I am always interested in working with new clients. My proven track record and 20+ years of experience serve as shorthand to help a broad base of clients who have a diversity of business goals and target audiences.
Please contact me to arrange a meeting at your convenience. 613.769.7054 or Irene.Crosby@targetinsight.ca