I enjoy the variety of marketing communications projects that come to me as a result of working for clients in high tech, life sciences, education, health care, insurance, financial services, and the public sector. My experience shaping and implementing marketing communications activities has helped CEOs, VPs, and marketing managers in Ottawa, Toronto, and Vancouver.
  • Amdocs (formerly Bridgewater Systems)
  • Canadian Museum of Human Rights
  • Canadian Museum of Nature
  • Canadian Network of Agencies for Regulation
  • CENX
  • Coaching Association of Canada
  • CommuniCare Therapy
  • Crank Software
  • DataKinetics
  • Greater Toronto Area Contact Centre (GTACC) Association
  • International Association of Business Communicators (IABC)
  • Itex Enterprise Solutions
  • Iversoft
  • Mercatus Technologies
  • Micronutrient Initiative
  • n-able
  • National Capital Commission (NCC)
  • Nordion Inc.
  • On Call Centre Inc.
  • PIKA Technologies
  • prairieFyre
  • Pronexus
  • QNX Software
  • RIPP Resource Recovery Corporation
  • SAP Canada
  • School Specialty (formerly AutoSkill International)
  • ServiceMaster Clean of Ottawa
  • SmartCondoLiving.com
  • Sophos
  • Standard Innovation Corporation
  • Stratford Managers Corporation
  • Thermo Fisher Scientific
  • Yangaroo

Are clients satisfied with my services? Read on.

I first started working with Irene Crosby in 2001. It was a pleasure to re-engage her in 2012 to provide marketing communications services to On Call Centre. Irene seems to effortlessly manage every marketing project from concept to completion, keeping me updated along the way. I trust Irene’s marketing know-how plus she is creative, organized and reliable. I highly recommend Irene Crosby of Target Insight to any organization requiring a professional marketing communications consultant.

Calvin Smith, Vice President & General Manager

On Call Centre

Thank you for all of your help with our recent conference. Your support, professionalism, and quality of work contributed greatly to the success of the event.

Dave Pelkey, President

Itex Enterprise Solutions

It's very easy to work with Irene Crosby, Founder and Principal of Target Insight. So far I have outsourced two projects to her. In both cases Irene has listened to my requirements, dug a little deeper by asking the right questions, and then submitted final deliverables that were on the mark—and on schedule.

Tamra Benjamin, Vice President Communications

Nordion Inc.

From framing expectations to eliciting ideas to organizing results, Irene brings a strong process to each session that she facilitates.

Paul White, C-Level Executive & Corporate Advisor

Irene skillfully orchestrated our presence at the ICCM tradeshow. She managed the development of a new booth and graphics, a seminar opportunity and accompanying slides, pre-show promotion, premiums, and new collateral. All of the activities were done on time and without stress. Knowing that Irene was at the helm of the project, I was able to focus my energy on running my business.

John Peacock, President

Circumference Technology Services, Inc.

I've had the pleasure to work with Irene on several marketing campaigns. She delivers high-quality writing, hits delivery targets dead-on, and is a consummate professional.

Trish Wells, Marketing Project Manager

SAP Canada

Our exhibit at CANSEC was an incredible success: we achieved our goals; we looked professional. And all the people you introduced us to—SOAP Media, Pivot Point Solutions, Graham Law, Skyline Ottawa—have been outstanding to work with as well. When I look back at what we achieved in the past six months—fresh branding, messaging, website, collateral, press releases and trade show booth—it’s pretty impressive. These achievements all link back to you, Irene. Thank you.

Gail Di Cintio, Vice President of Operations

Larus Technologies

I've known Irene in various roles throughout her career, and have hired her as a marketing consultant on several occasions. She is straightforward, professional and knowledgeable. Irene provides a high quality of service to her clients and delivers results.

Miriam Rautiainen, Director of Marketing Communications

QNX Software

I can’t tell you how much help it was for me to know that you were managing our inaugural roadshow—taking care of everything from setting the theme to coaching the sales team to managing the telemarketers. I’m pleased that 98% of participants stated that the presentations were worth their time, and that the ROI far exceeded our expectations. This reflects the incredible effort that you put into planning and executing the event. It has been an absolute pleasure working with you.

Sue Koch, Vice President of Marketing

AutoSkill International Inc.

Need help with your marketing project?

I am always interested in working with new clients. My proven track record and 20+ years of experience serve as shorthand to help a broad base of clients who have a diversity of business goals and target audiences.

Please contact me to arrange a meeting at your convenience. 613.769.7054 or Irene.Crosby@targetinsight.ca