Web Marketing

January 3, 2022
marketing communications consultant, marketing communications consultant Ottawa, marketing communications plan, marcom plan, marketing tactics, website planning, event planning, content writing, Irene Crosby, Target Insight Marketing Communications
Published by Irene Crosby at January 3, 2022
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Marketing Trends / Predictions for 2022

Around this time each year, I read articles about marketing trends. The one that resonated the most with me this year is Forbes’ 7 Marketing Predictions […]
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October 29, 2021
marketing communications consultant, marketing communications consultant Ottawa, marketing communications plan, marcom plan, marketing tactics, website planning, event planning, content writing, Irene Crosby, Target Insight Marketing Communications
Published by Irene Crosby at October 29, 2021
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Inclusive Language Guidelines for Marketing Professionals

For those of us who craft content, we must be inclusive in our communications. From time-to-time, I google the Internet to determine current inclusivity language. I […]
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February 6, 2017
marketing communications consultant ottawa, marketing communications freelancer, irene crosby, target insight marketing communications, target insight, marketing consultant
Published by Irene Crosby at February 6, 2017
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Stand out with a video-based invitation

Are you looking to make your invitation content stand out? One option is a video. Not only does video leverage dynamics to entertain and engage (versus your […]
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January 4, 2017
Published by Irene Crosby at January 4, 2017
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Video is a compelling communications tool

Video is a compelling and engaging marketing communications tool. And it doesn’t have to be expensive either. To illustrate my point, I created this short 1:45-minute […]
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