Tactical Marketing

May 11, 2020
marketing communications consultant, marketing communications consultant Ottawa, marketing communications plan, marcom plan, marketing tactics, website planning, event planning, copywriting, content writing, Irene Crosby, Target Insight Marketing Communications

Hiring A Marketing Consultant During Coronavirus Uncertainties

Hiring A Marketing Consultant During Coronavirus Uncertainties Because of economic uncertainties, countless organizations made tough decisions in 2020. Marketing departments were caught in the crunch. If […]
March 1, 2019
marketing communications consultant, marketing communications consultant Ottawa, marketing communications plan, marcom plan, marketing tactics, website planning, event planning, copywriting, Irene Crosby, Target Insight Marketing Communications

What Goes in Your Email Design Brief?

Email newsletters remain an effective tactic to stay top-of-mind with existing customers and nurture prospective customers. The design and content play an important role in ensuring […]
March 28, 2018
marketing communications consultant, marketing communications consultant Ottawa, marketing communications plan, marcom plan, marketing tactics, website planning, event planning, copywriting, Irene Crosby, Target Insight Marketing Communications

Why Track Event Marketing Results?

Recently, someone asked what goes into an event debrief. As a firm believer in tracking the results of marketing initiatives, I was happy to provide a […]
January 15, 2018
marketing communications consultant, marketing communications consultant Ottawa, marketing communications plan, marcom plan, marketing tactics, website planning, event planning, copywriting, Irene Crosby, Target Insight Marketing Communications

LinkedIn, Chatbots and Other Trends in 2018

Like most marketing professionals, my daytime hours are filled with quiet focused hours developing strategies, fast-paced multi-tasking hours executing tactics and expressive hours pounding the silver […]