Strategic Marketing

December 18, 2019
marketing communications consultant, marketing communications consultant Ottawa, marketing communications plan, marcom plan, marketing tactics, website planning, event planning, copywriting, Irene Crosby, Target Insight Marketing Communications

Purpose Statements: Info for Marketing Professionals

I think that Vision Statements and Mission Statements are examples of “old school” practice; Purpose Statements are the “new reality” that Marketing Professionals should embrace. What […]
January 2, 2019
marketing communications consultant, marketing communications consultant Ottawa, marketing communications plan, marcom plan, marketing tactics, website planning, event planning, copywriting, Irene Crosby, Target Insight Marketing Communications

Wondering about Marketing Trends for 2019?

This is the time of year when recognized marketing gurus forecast the top trends for the new year. I did come across an article that was […]
April 4, 2018
marketing communications consultant, marketing communications consultant Ottawa, marketing communications plan, marcom plan, marketing tactics, website planning, event planning, copywriting, Irene Crosby, Target Insight Marketing Communications

Hey Marketing Professional, is Your Website HTTPS Encrypted?

Starting July 2018, the Chrome browser will flag every website not using HTTPS encryption as “not secure” as part of its move “toward a more secure web […]
January 15, 2018
marketing communications consultant, marketing communications consultant Ottawa, marketing communications plan, marcom plan, marketing tactics, website planning, event planning, copywriting, Irene Crosby, Target Insight Marketing Communications

LinkedIn, Chatbots and Other Trends in 2018

Like most marketing professionals, my daytime hours are filled with quiet focused hours developing strategies, fast-paced multi-tasking hours executing tactics and expressive hours pounding the silver […]