Social Media Marketing

July 28, 2017
marketing communications consultant, marketing communications consultant ottawa, irene crosby, copy writer ottawa, copywriter ottawa, marketing communications strategy
Published by Irene Crosby at July 28, 2017
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How Can Marketers Get the Most Out of LinkedIn?

A survey, Social Media’s Role in Decision Making by Business Professionals by The Society for New Communications Research (SNCR), found that 92% of B2B professionals use […]
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May 14, 2017
marketing communications consultant, marketing communications consultant ottawa, irene crosby, target insight, target insight marketing communications, marketing strategy, marketing tactics, content writing, copywriting, copy writing
Published by Irene Crosby at May 14, 2017
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How do you make content travel?

A solid content strategy helps your organization get found by potential buyers. And, expressed by Inc Magazine, this is important: “Consumers want to discover digital content […]
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April 5, 2017
marketing communications consultant, marketing communications consultant ottawa, copywriter ottawa, content writer ottawa, content strategy ottawa, irene crosby, target insight ottawa
Published by Irene Crosby at April 5, 2017
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What is Social Media Optimization (SMO)?

Over the past several years, marketing-related content has been lightly peppered with the term “social media optimization” (SMO). It’s now at the point, where people are […]
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November 12, 2016
marketing strategy, strategic marketing, marketing communications strategy, marcom strategy, marcom plan, marketing plan, marketing communications consultant, irene crosby, target insight marketing communications
Published by Irene Crosby at November 12, 2016
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An experienced marketing communications consultant’s approach to strategic marcom plans and planning

An insightful marketing communications plan focuses your valuable time, money, and human resources on targeted programs that will achieve your company’s long-term business goals. Implementing strategic […]
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