Social Media Marketing

January 15, 2018
marketing communications consultant, marketing communications consultant Ottawa, marketing communications plan, marcom plan, marketing tactics, website planning, event planning, copywriting, Irene Crosby, Target Insight Marketing Communications

LinkedIn, Chatbots and Other Trends in 2018

Like most marketing professionals, my daytime hours are filled with quiet focused hours developing strategies, fast-paced multi-tasking hours executing tactics and expressive hours pounding the silver […]
July 28, 2017
marketing communications consultant, marketing communications consultant ottawa, irene crosby, copy writer ottawa, copywriter ottawa, marketing communications strategy

How Can Marketers Get the Most Out of LinkedIn?

A survey, Social Media’s Role in Decision Making by Business Professionals by The Society for New Communications Research (SNCR), found that 92% of B2B professionals use […]
May 14, 2017
marketing communications consultant, marketing communications consultant ottawa, irene crosby, target insight, target insight marketing communications, marketing strategy, marketing tactics, content writing, copywriting, copy writing

How do you make content travel?

A solid content strategy helps your organization get found by potential buyers. And, expressed by Inc Magazine, this is important: “Consumers want to discover digital content […]
April 5, 2017
marketing communications consultant, marketing communications consultant ottawa, copywriter ottawa, content writer ottawa, content strategy ottawa, irene crosby, target insight ottawa

What is Social Media Optimization (SMO)?

Over the past several years, marketing-related content has been lightly peppered with the term “social media optimization” (SMO). It’s now at the point, where people are […]