Social Media Marketing

January 3, 2022
marketing communications consultant, marketing communications consultant ottawa, copywriter ottawa, content writer ottawa, content strategy ottawa, irene crosby, target insight ottawa
Published by Irene Crosby at January 3, 2022
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Short-form Video for Marketing Professionals

HubSpot puts out great content. Below is “short form” excerpts from HubSpot’s 6 Short-form Video Trends Online Marketers Should Watch in 2022 by Martina Bretous. You’ll […]
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January 3, 2022
marketing communications consultant, marketing communications consultant Ottawa, marketing communications plan, marcom plan, marketing tactics, website planning, event planning, content writing, Irene Crosby, Target Insight Marketing Communications
Published by Irene Crosby at January 3, 2022
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Marketing Trends / Predictions for 2022

Around this time each year, I read articles about marketing trends. The one that resonated the most with me this year is Forbes’ 7 Marketing Predictions […]
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October 29, 2021
marketing communications consultant, marketing communications consultant Ottawa, marketing communications plan, marcom plan, marketing tactics, website planning, event planning, content writing, Irene Crosby, Target Insight Marketing Communications
Published by Irene Crosby at October 29, 2021
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Inclusive Language Guidelines for Marketing Professionals

For those of us who craft content, we must be inclusive in our communications. From time-to-time, I google the Internet to determine current inclusivity language. I […]
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January 15, 2018
marketing communications consultant, marketing communications consultant Ottawa, marketing communications plan, marcom plan, marketing tactics, website planning, event planning, copywriting, Irene Crosby, Target Insight Marketing Communications
Published by Irene Crosby at January 15, 2018
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LinkedIn, Chatbots and Other Trends in 2018

Like most marketing professionals, my daytime hours are filled with quiet focused hours developing strategies, fast-paced multi-tasking hours executing tactics and expressive hours pounding the silver […]
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