Insights & Tips

January 3, 2022
marketing communications consultant, marketing communications consultant ottawa, copywriter ottawa, content writer ottawa, content strategy ottawa, irene crosby, target insight ottawa

Short-form Video for Marketing Professionals

HubSpot puts out great content. Below is “short form” excerpts from HubSpot’s 6 Short-form Video Trends Online Marketers Should Watch in 2022 by Martina Bretous. You’ll […]
January 3, 2022
marketing communications consultant, marketing communications consultant Ottawa, marketing communications plan, marcom plan, marketing tactics, website planning, event planning, content writing, Irene Crosby, Target Insight Marketing Communications

Marketing Trends / Predictions for 2022

Around this time each year, I read articles about marketing trends. The one that resonated the most with me this year is Forbes’ 7 Marketing Predictions […]
October 29, 2021
marketing communications consultant, marketing communications consultant Ottawa, marketing communications plan, marcom plan, marketing tactics, website planning, event planning, content writing, Irene Crosby, Target Insight Marketing Communications

Inclusive Language Guidelines for Marketing Professionals

For those of us who craft content, we must be inclusive in our communications. From time-to-time, I google the Internet to determine current inclusivity language. I […]
January 1, 2021
marketing communications consultant, marketing communications consultant Ottawa, marketing communications plan, marcom plan, marketing tactics, website planning, event planning, content writing, Irene Crosby, Target Insight Marketing Communications

Marketing Trends in 2021 — Virtual Events, Social Networks

The global pandemic changed our work environments in 2020 and, if you’re a marketing professional, how you communicated with your target audiences. Marketing leaders predict that […]