Insights & Tips

December 18, 2019
marketing communications consultant, marketing communications consultant Ottawa, marketing communications plan, marcom plan, marketing tactics, website planning, event planning, copywriting, Irene Crosby, Target Insight Marketing Communications

Purpose Statements: Info for Marketing Professionals

I think that Vision Statements and Mission Statements are examples of “old school” practice; Purpose Statements are the “new reality” that Marketing Professionals should embrace. What […]
November 2, 2019
marketing communications consultant, marketing communications consultant Ottawa, marketing communications plan, marcom plan, marketing tactics, website planning, event planning, copywriting, Irene Crosby, Target Insight Marketing Communications

Prepare Now to be Current in 2020

Around this time of year, marketing professionals start planning their strategies for next year. Most of us think about the big picture; however, there are details […]
October 30, 2019
marketing communications consultant, marketing communications consultant Ottawa, marketing communications plan, marcom plan, marketing tactics, website planning, event planning, copywriting, Irene Crosby, Target Insight Marketing Communications

Seasons Greetings Ideas for Marketing Professionals

Have you thought about how you will wish your customers a happy holiday season? My ideas depend upon budget, if you have plenty of time to […]
March 1, 2019
marketing communications consultant, marketing communications consultant Ottawa, marketing communications plan, marcom plan, marketing tactics, website planning, event planning, copywriting, Irene Crosby, Target Insight Marketing Communications

What Goes in Your Email Design Brief?

Email newsletters remain an effective tactic to stay top-of-mind with existing customers and nurture prospective customers. The design and content play an important role in ensuring […]