Event Marketing

March 28, 2018
marketing communications consultant, marketing communications consultant Ottawa, marketing communications plan, marcom plan, marketing tactics, website planning, event planning, copywriting, Irene Crosby, Target Insight Marketing Communications

Why Track Event Marketing Results?

Recently, someone asked what goes into an event debrief. As a firm believer in tracking the results of marketing initiatives, I was happy to provide a […]
February 6, 2017
marketing communications consultant ottawa, marketing communications freelancer, irene crosby, target insight marketing communications, target insight, marketing consultant

Stand out with a video-based invitation

Are you looking to make your invitation content stand out? One option is a video. Not only does video leverage dynamics to entertain and engage (versus your […]
November 12, 2016
marketing strategy, strategic marketing, marketing communications strategy, marcom strategy, marcom plan, marketing plan, marketing communications consultant, irene crosby, target insight marketing communications

An experienced marketing communications consultant’s approach to strategic marcom plans and planning

An insightful marketing communications plan focuses your valuable time, money, and human resources on targeted programs that will achieve your company’s long-term business goals. Implementing strategic […]
November 12, 2016
marketing calendar, marketing calendar of activities, marketing plan, marketing communications plan, marcom plan, marketing communications consultant ottawa, irene crosby, target insight marketing communications

An experienced marketing communications consultant’s approach to 12-month marketing calendars

Clients are blown away by my approach to developing marketing calendars. When they see it, they gain confidence that their marketing plan can be accomplished. They […]