Copywriting

May 14, 2017
marketing communications consultant, marketing communications consultant ottawa, irene crosby, target insight, target insight marketing communications, marketing strategy, marketing tactics, content writing, copywriting, copy writing
Published by Irene Crosby at May 14, 2017
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How do you make content travel?

A solid content strategy helps your organization get found by potential buyers. And, expressed by Inc Magazine, this is important: “Consumers want to discover digital content […]
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April 5, 2017
marketing communications consultant, marketing communications consultant ottawa, copywriter ottawa, content writer ottawa, content strategy ottawa, irene crosby, target insight ottawa
Published by Irene Crosby at April 5, 2017
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What is Social Media Optimization (SMO)?

Over the past several years, marketing-related content has been lightly peppered with the term “social media optimization” (SMO). It’s now at the point, where people are […]
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February 6, 2017
marketing communications consultant ottawa, marketing communications freelancer, irene crosby, target insight marketing communications, target insight, marketing consultant
Published by Irene Crosby at February 6, 2017
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Stand out with a video-based invitation

Are you looking to make your invitation content stand out? One option is a video. Not only does video leverage dynamics to entertain and engage (versus your […]
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November 12, 2016
tactical marketing, tactical marketing communications, tactical marcom, marketing implementation, marketing execution, tactical marketing planning, tactical marketing plan, marketing communications consultant ottawa, irene crosby, target insight marketing communications
Published by Irene Crosby at November 12, 2016
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An experienced marketing communications consultant’s approach to tactical marcom

Do you have a marketing campaign, marketing project or marketing program that needs to be implemented? Need an extra set of experienced hands? Need a unique […]
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