Copywriting

April 5, 2017
marketing communications consultant, marketing communications consultant ottawa, copywriter ottawa, content writer ottawa, content strategy ottawa, irene crosby, target insight ottawa

What is Social Media Optimization (SMO)?

Over the past several years, marketing-related content has been lightly peppered with the term “social media optimization” (SMO). It’s now at the point, where people are […]
February 6, 2017
marketing communications consultant ottawa, marketing communications freelancer, irene crosby, target insight marketing communications, target insight, marketing consultant

Stand out with a video-based invitation

Are you looking to make your invitation content stand out? One option is a video. Not only does video leverage dynamics to entertain and engage (versus your […]
November 12, 2016
tactical marketing, tactical marketing communications, tactical marcom, marketing implementation, marketing execution, tactical marketing planning, tactical marketing plan, marketing communications consultant ottawa, irene crosby, target insight marketing communications

An experienced marketing communications consultant’s approach to tactical marcom

Do you have a marketing campaign, marketing project or marketing program that needs to be implemented? Need an extra set of experienced hands? Need a unique […]
November 12, 2016
copywriting, copy writing, editing, website copy writing, content marketing, content strategy, content planning, editorial calendar, content editorial calendar, marketing communications consultant ottawa, irene crosby, target insight marketing communications

An experienced marketing communications consultant’s approach to content writing and editing

Today, every communications piece is an opportunity to exponentially extend the reach of your message across the Internet. If your project presents an opportunity to increase […]