Copywriting

March 1, 2019
marketing communications consultant, marketing communications consultant Ottawa, marketing communications plan, marcom plan, marketing tactics, website planning, event planning, copywriting, Irene Crosby, Target Insight Marketing Communications

What Goes in Your Email Design Brief?

Email newsletters remain an effective tactic to stay top-of-mind with existing customers and nurture prospective customers. The design and content play an important role in ensuring […]
January 15, 2018
marketing communications consultant, marketing communications consultant Ottawa, marketing communications plan, marcom plan, marketing tactics, website planning, event planning, copywriting, Irene Crosby, Target Insight Marketing Communications

LinkedIn, Chatbots and Other Trends in 2018

Like most marketing professionals, my daytime hours are filled with quiet focused hours developing strategies, fast-paced multi-tasking hours executing tactics and expressive hours pounding the silver […]
October 16, 2017
marketing communications consultant, marketing communications consultant Ottawa, marketing communications plan, marcom plan, marketing tactics, website planning, event planning, copywriting, Irene Crosby, Target Insight Marketing Communications

[video] Top 7 proofreading tips for marketing professionals

Back in the 80s, before the digital age, we printed thousands and thousands of brochures—mailing them to prospects; toting them to tradeshows. Today, it’s pretty easy […]
May 14, 2017
marketing communications consultant, marketing communications consultant ottawa, irene crosby, target insight, target insight marketing communications, marketing strategy, marketing tactics, content writing, copywriting, copy writing

How do you make content travel?

A solid content strategy helps your organization get found by potential buyers. And, expressed by Inc Magazine, this is important: “Consumers want to discover digital content […]