Copywriting

October 29, 2021
marketing communications consultant, marketing communications consultant Ottawa, marketing communications plan, marcom plan, marketing tactics, website planning, event planning, content writing, Irene Crosby, Target Insight Marketing Communications

Inclusive Language Guidelines for Marketing Professionals

For those of us who craft content, we must be inclusive in our communications. From time-to-time, I google the Internet to determine current inclusivity language. I […]
March 1, 2019
marketing communications consultant, marketing communications consultant Ottawa, marketing communications plan, marcom plan, marketing tactics, website planning, event planning, copywriting, Irene Crosby, Target Insight Marketing Communications

What Goes in Your Email Design Brief?

Email newsletters remain an effective tactic to stay top-of-mind with existing customers and nurture prospective customers. The design and content play an important role in ensuring […]
January 15, 2018
marketing communications consultant, marketing communications consultant Ottawa, marketing communications plan, marcom plan, marketing tactics, website planning, event planning, copywriting, Irene Crosby, Target Insight Marketing Communications

LinkedIn, Chatbots and Other Trends in 2018

Like most marketing professionals, my daytime hours are filled with quiet focused hours developing strategies, fast-paced multi-tasking hours executing tactics and expressive hours pounding the silver […]
October 16, 2017
marketing communications consultant, marketing communications consultant Ottawa, marketing communications plan, marcom plan, marketing tactics, website planning, event planning, copywriting, Irene Crosby, Target Insight Marketing Communications

[video] Top 7 proofreading tips for marketing professionals

Back in the 80s, before the digital age, we printed thousands and thousands of brochures—mailing them to prospects; toting them to tradeshows. Today, it’s pretty easy […]