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Copywriting
October 29, 2021
For those of us who craft content, we must be inclusive in our communications. From time-to-time, I google the Internet to determine current inclusivity language. I […]
March 1, 2019
Email newsletters remain an effective tactic to stay top-of-mind with existing customers and nurture prospective customers. The design and content play an important role in ensuring […]
January 15, 2018
Like most marketing professionals, my daytime hours are filled with quiet focused hours developing strategies, fast-paced multi-tasking hours executing tactics and expressive hours pounding the silver […]
October 16, 2017
Back in the 80s, before the digital age, we printed thousands and thousands of brochures—mailing them to prospects; toting them to tradeshows. Today, it’s pretty easy […]