BLOG ARTICLES FOR MARKETING PROFESSIONALS

November 12, 2016
marketing calendar, marketing calendar of activities, marketing plan, marketing communications plan, marcom plan, marketing communications consultant ottawa, irene crosby, target insight marketing communications

An experienced marketing communications consultant’s approach to 12-month marketing calendars

Clients are blown away by my approach to developing marketing calendars. When they see it, they gain confidence that their marketing plan can be accomplished. They […]
November 12, 2016
tactical marketing, tactical marketing communications, tactical marcom, marketing implementation, marketing execution, tactical marketing planning, tactical marketing plan, marketing communications consultant ottawa, irene crosby, target insight marketing communications

An experienced marketing communications consultant’s approach to tactical marcom

Do you have a marketing campaign, marketing project or marketing program that needs to be implemented? Need an extra set of experienced hands? Need a unique […]
November 12, 2016
copywriting, copy writing, editing, website copy writing, content marketing, content strategy, content planning, editorial calendar, content editorial calendar, marketing communications consultant ottawa, irene crosby, target insight marketing communications

An experienced marketing communications consultant’s approach to content writing and editing

Today, every communications piece is an opportunity to exponentially extend the reach of your message across the Internet. If your project presents an opportunity to increase […]
November 12, 2016
marketing project management, event project management, website redesign project, website design project, marketing communications consultant ottawa, irene crosby, target insight marketing communications

An experienced marketing communications consultant’s approach to project management

You may know about—or read about—the 12-month marketing calendars and project-specific calendars that I develop for marketing managers, marketing directors, VPs and CEOs. I also provide […]