January 17, 2017
marketing communications consultant ottawa, irene crosby, target insight, strategic marketing communications, copyrighting, marketing videos

10 Tactics to engage customers in 2017

It’s a new year with a fresh slate. While you need to engage new prospects to grow your business, you shouldn’t ignore your highly valuable existing […]
January 4, 2017

Video is a compelling communications tool

Video is a compelling and engaging marketing communications tool. And it doesn’t have to be expensive either. To illustrate my point, I created this short 1:45-minute […]
November 29, 2016
marketing plan, marketing communication plan, marcom plan, marketing calendar marcom calendar

Be a step ahead, not a step behind

Learn about the benefits you gain by having a targeted and organized Marketing Plan and a visual 12-Month Marketing Calendar. Here is a transcript of this […]
November 23, 2016
marketing calendar, project management, marketing plan, marketing communications plan, 12-month calendar, irene crosby, marketing communications consultant ottawa, target insight marketing communications, marketing tactics, marcom plan

The 12-month visual marketing calendar is your guide to success

If you wear the ‘marketing’ hat in your organization, and January marks the start of a fresh new fiscal year, you may be putting the final […]