BLOG ARTICLES FOR MARKETING PROFESSIONALS

November 12, 2016
tactical marketing, tactical marketing communications, tactical marcom, marketing implementation, marketing execution, tactical marketing planning, tactical marketing plan, marketing communications consultant ottawa, irene crosby, target insight marketing communications

An experienced marketing communications consultant’s approach to tactical marcom

Do you have a marketing campaign, marketing project or marketing program that needs to be implemented? Need an extra set of experienced hands? Need a unique […]
November 12, 2016
copywriting, copy writing, editing, website copy writing, content marketing, content strategy, content planning, editorial calendar, content editorial calendar, marketing communications consultant ottawa, irene crosby, target insight marketing communications

An experienced marketing communications consultant’s approach to copywriting and editing

Today, every communications piece is an opportunity to exponentially extend the reach of your message across the Internet. If your project presents an opportunity to increase […]
November 12, 2016
marketing project management, event project management, website redesign project, website design project, marketing communications consultant ottawa, irene crosby, target insight marketing communications

An experienced marketing communications consultant’s approach to project management

You may know about—or read about—the 12-month marketing calendars and project-specific calendars that I develop for marketing managers, marketing directors, VPs and CEOs. I also provide […]
November 12, 2016
marketing project planning, marketing calendar, project calendar, event planning, website design planning, website re-design planning, website redesign planning, irene crosby, marketing communications consultant ottawa, target insight marketing communications

An experienced marketing communications consultant’s approach to project-specific calendars

If you’re familiar with my 12-month marketing calendar development service, you may be scratching your head and asking, “What’s the difference between a 12-month marketing calendar […]