BLOG ARTICLES FOR MARKETING PROFESSIONALS

November 12, 2016
marketing strategy, strategic marketing, marketing communications strategy, marcom strategy, marcom plan, marketing plan, marketing communications consultant, irene crosby, target insight marketing communications

An experienced marketing communications consultant’s approach to strategic marcom plans and planning

An insightful marketing communications plan focuses your valuable time, money, and human resources on targeted programs that will achieve your company’s long-term business goals. Implementing strategic […]
November 12, 2016
marketing calendar, marketing calendar of activities, marketing plan, marketing communications plan, marcom plan, marketing communications consultant ottawa, irene crosby, target insight marketing communications

An experienced marketing communications consultant’s approach to 12-month marketing calendars

Clients are blown away by my approach to developing marketing calendars. When they see it, they gain confidence that their marketing plan can be accomplished. They […]
November 12, 2016
tactical marketing, tactical marketing communications, tactical marcom, marketing implementation, marketing execution, tactical marketing planning, tactical marketing plan, marketing communications consultant ottawa, irene crosby, target insight marketing communications

An experienced marketing communications consultant’s approach to tactical marcom

Do you have a marketing campaign, marketing project or marketing program that needs to be implemented? Need an extra set of experienced hands? Need a unique […]
November 12, 2016
copywriting, copy writing, editing, website copy writing, content marketing, content strategy, content planning, editorial calendar, content editorial calendar, marketing communications consultant ottawa, irene crosby, target insight marketing communications

An experienced marketing communications consultant’s approach to content writing and editing

Today, every communications piece is an opportunity to exponentially extend the reach of your message across the Internet. If your project presents an opportunity to increase […]