BLOG ARTICLES FOR MARKETING PROFESSIONALS

November 12, 2016
copywriting, copy writing, editing, website copy writing, content marketing, content strategy, content planning, editorial calendar, content editorial calendar, marketing communications consultant ottawa, irene crosby, target insight marketing communications

An experienced marketing communications consultant’s approach to copywriting and editing

Today, every communications piece is an opportunity to exponentially extend the reach of your message across the Internet. If your project presents an opportunity to increase […]
November 12, 2016
marketing project management, event project management, website redesign project, website design project, marketing communications consultant ottawa, irene crosby, target insight marketing communications

An experienced marketing communications consultant’s approach to project management

You may know about—or read about—the 12-month marketing calendars and project-specific calendars that I develop for marketing managers, marketing directors, VPs and CEOs. I also provide […]
November 12, 2016
marketing project planning, marketing calendar, project calendar, event planning, website design planning, website re-design planning, website redesign planning, irene crosby, marketing communications consultant ottawa, target insight marketing communications

An experienced marketing communications consultant’s approach to project-specific calendars

If you’re familiar with my 12-month marketing calendar development service, you may be scratching your head and asking, “What’s the difference between a 12-month marketing calendar […]
November 12, 2016
website strategy, web strategy, mobile website strategy, responsive design website strategy, website design strategy, website redesign strategy, website re-design strategy, internet strategy, website design planning, website redesign planning, website re-design planning, marketing communications consultant ottawa, irene crosby, target insight marketing communications

An experienced marketing communications consultant’s approach to website redesign

As online interaction increases across multiple mobile channels, it’s more important than ever that your website strategy ensures your prospects and customers receive a positive online […]