Hiring A Marketing Consultant During Coronavirus Uncertainties Because of economic uncertainties, countless organizations made tough decisions in 2020. Marketing departments were caught in the crunch. If […]
In Ottawa, we are in our seventh week of working-from-home (WFM). Every hour our phones and inboxes audibly announce coronavirus-related messages. While not all communications are […]
I think that Vision Statements and Mission Statements are examples of “old school” practice; Purpose Statements are the “new reality” that Marketing Professionals should embrace. What […]
Around this time of year, marketing professionals start planning their strategies for next year. Most of us think about the big picture; however, there are details […]