BLOG ARTICLES FOR MARKETING PROFESSIONALS

March 28, 2018
marketing communications consultant, marketing communications consultant Ottawa, marketing communications plan, marcom plan, marketing tactics, website planning, event planning, copywriting, Irene Crosby, Target Insight Marketing Communications

Why Track Event Marketing Results?

Recently, someone asked what goes into an event debrief. As a firm believer in tracking the results of marketing initiatives, I was happy to provide a […]
January 15, 2018
marketing communications consultant, marketing communications consultant Ottawa, marketing communications plan, marcom plan, marketing tactics, website planning, event planning, copywriting, Irene Crosby, Target Insight Marketing Communications

LinkedIn, Chatbots and Other Trends in 2018

Like most marketing professionals, my daytime hours are filled with quiet focused hours developing strategies, fast-paced multi-tasking hours executing tactics and expressive hours pounding the silver […]
November 24, 2017
marketing communications consultant, marketing communications consultant Ottawa, marketing communications plan, marcom plan, marketing tactics, website planning, event planning, copywriting, Irene Crosby, Target Insight Marketing Communications

[video] YOU ASKED: “I want to say ‘Season’s Greetings’ to my customers. Any ideas?”

My clients often ask me to propose ways to wish their customers a happy holiday season. My recommendations depend upon budget, if we have plenty of […]
October 16, 2017
marketing communications consultant, marketing communications consultant Ottawa, marketing communications plan, marcom plan, marketing tactics, website planning, event planning, copywriting, Irene Crosby, Target Insight Marketing Communications

[video] Top 7 proofreading tips for marketing professionals

Back in the 80s, before the digital age, we printed thousands and thousands of brochures—mailing them to prospects; toting them to tradeshows. Today, it’s pretty easy […]