Marketing blog | Irene Crosby, marketing communications consultant ottawa

May 14, 2017

marketing communications consultant, marketing communications consultant ottawa, irene crosby, target insight, target insight marketing communications, marketing strategy, marketing tactics, content writing, copywriting, copy writing

Published by Irene Crosby at May 14, 2017

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How do you make content travel?

A solid content strategy helps your organization get found by potential buyers. And, expressed by Inc Magazine, this is important: “Consumers want to discover digital content […]

April 5, 2017

marketing communications consultant, marketing communications consultant ottawa, copywriter ottawa, content writer ottawa, content strategy ottawa, irene crosby, target insight ottawa

Published by Irene Crosby at April 5, 2017

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What is Social Media Optimization (SMO)?

Over the past several years, marketing-related content has been lightly peppered with the term “social media optimization” (SMO). It’s now at the point, where people are […]

March 6, 2017

marketing communications consultant, marketing communications consultant Ottawa, marketing communications plan, marcom plan, marketing tactics, website planning, event planning, copywriting, Irene Crosby, Target Insight Marketing Communications

Published by Irene Crosby at March 6, 2017

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Insights & Tips

10 ways marketing professionals can use a content alert tool for your professional (and personal) gain

If you were a Google Alerts user, you’re probably disappointed that it’s no longer a reliable service to monitor fresh online content of your choosing. I […]

February 6, 2017

marketing communications consultant ottawa, marketing communications freelancer, irene crosby, target insight marketing communications, target insight, marketing consultant

Published by Irene Crosby at February 6, 2017

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Stand out with a video-based invitation

Are you looking to make your invitation content stand out? One option is a video. Not only does video leverage dynamics to entertain and engage (versus your […]