Irene Crosby

May 11, 2020
marketing communications consultant, marketing communications consultant Ottawa, marketing communications plan, marcom plan, marketing tactics, website planning, event planning, copywriting, content writing, Irene Crosby, Target Insight Marketing Communications

Hiring A Marketing Consultant During Coronavirus Uncertainties

Hiring A Marketing Consultant During Coronavirus Uncertainties Because of economic uncertainties, countless organizations made tough decisions in 2020. Marketing departments were caught in the crunch. If […]
April 28, 2020
marketing communications consultant, marketing communications consultant Ottawa, marketing communications plan, marcom plan, marketing tactics, website planning, event planning, copywriting, content writing, Irene Crosby, Target Insight Marketing Communications

Research by IMI on COVID-19 for Marketing Professionals to Consider

In Ottawa, we are in our seventh week of working-from-home (WFM). Every hour our phones and inboxes audibly announce coronavirus-related messages. While not all communications are […]
December 18, 2019
marketing communications consultant, marketing communications consultant Ottawa, marketing communications plan, marcom plan, marketing tactics, website planning, event planning, copywriting, Irene Crosby, Target Insight Marketing Communications

Purpose Statements: Info for Marketing Professionals

I think that Vision Statements and Mission Statements are examples of “old school” practice; Purpose Statements are the “new reality” that Marketing Professionals should embrace. What […]
November 2, 2019
marketing communications consultant, marketing communications consultant Ottawa, marketing communications plan, marcom plan, marketing tactics, website planning, event planning, copywriting, Irene Crosby, Target Insight Marketing Communications

Prepare Now to be Current in 2020

Around this time of year, marketing professionals start planning their strategies for next year. Most of us think about the big picture; however, there are details […]