Marketing Trends in 2021 — Virtual Events, Social Networks

Marketing Trends in 2021 — Virtual Events, Social Networks

marketing communications consultant, marketing communications consultant Ottawa, marketing communications plan, marcom plan, marketing tactics, website planning, event planning, content writing, Irene Crosby, Target Insight Marketing Communications

The global pandemic changed our work environments in 2020 and, if you’re a marketing professional, how you communicated with your target audiences. Marketing leaders predict that some of these pivots will remain in 2021 and beyond.

An article in Forbes, Seven Digital Marketing Trends For 2021, by Henry DeVries is a worthwhile read. Two insights: virtual events are here to stay and organizations are culling social networks.

Virtual Events

Platforms we use to host virtual events will only improve. They’ve had 2020 to learn what works and what needs improvement. Similarly, marketing professionals have learned a great deal. We constantly strive to improve the experience and tweak the functionality to achieve our goals and objectives.

Social Networks

Like most marketing professionals, my daytime hours are filled with quiet focused hours developing strategies, fast-paced multi-tasking hours executing tactics and expressive hours pounding the silver keys to capture words as quickly as content takes shape in my mind. Each evening, though, I like to unwind and wander through social networks stopping only to read content that catches my attention. But there are just too many networks and not enough time. Organizations generating content are feeling the same way and will entangle from the less targeted.

If you’d like to read the complete Forbes article, here’s the link: Seven Digital Marketing Trends for 2021.

The Extra Insight: Learning is lifelong. Keep learning in 2021.

Cheers!

Photo credit: istock

Tags: marketing communications consultant, marketing communications consultant Ottawa, marketing communications plan, marcom plan, marketing tactics, website planning, event planning, copywriting, content writing, Irene Crosby, Target Insight Marketing Communications