Prepare Now to be Current in 2020

Prepare Now to be Current in 2020

marketing communications consultant, marketing communications consultant Ottawa, marketing communications plan, marcom plan, marketing tactics, website planning, event planning, copywriting, Irene Crosby, Target Insight Marketing Communications

Around this time of year, marketing professionals start planning their strategies for next year. Most of us think about the big picture; however, there are details that need to be on some on someone’s checklist, whether that is the marketing co-ordinator for the department or the marketer who wears all hats in the small business.

Here’s a checklist for those little details.

❶ Check the currency of your About Us web page.

❷ Check the date your company was found. In 2020, will you be celebrating a 5-year or 10-year anniversary?

❸ Do you have a Corporate Overview PDF brochure? Check the currency.

❹ Do you have a Corporate Overview Presentation? Check the currency.

❺ Do you have a Corporate template for presentations? Make sure you switch the copyright year to 2020.

❻ Do you have a digital price list? Make sure you update it for 2020 pricing.

❼ When was the last time you had all content experts check “their” content on the website. Now is a good time to do a complete review for currency.

❽ Do you have an events page? Consider the events you plan to attend in 2020 and update then update the events page.

❾ Craft the “Season’s Greetings” blog article so that you’re ready to publish it in December.

❿ On January 1, check to be sure the copyright date on the footer of your website flipped to January 1, 2020

The Extra Insight: It’s always great to have a “Happy New Year” blog to publish on the first day of a new year. This year especially. So craft your “Happy New Year” blog article now so that it’s ready to publish on January 1, 2020.


Photo credit: istock

marketing communications consultantmarketing communications consultant Ottawamarketing communications planmarcom planmarketing tacticswebsite planningevent planningcopywritingIrene CrosbyTarget Insight Marketing Communications