Around this time of year, marketing professionals start planning their strategies for next year. Most of us think about the big picture; however, there are details that need to be on some on someone’s checklist, whether that is the marketing co-ordinator for the department or the marketer who wears all hats in the small business.
Here’s a checklist for those little details.
❶ Check the currency of your About Us web page.
❷ Check the date your company was found. In 2020, will you be celebrating a 5-year or 10-year anniversary?
❸ Do you have a Corporate Overview PDF brochure? Check the currency.
❹ Do you have a Corporate Overview Presentation? Check the currency.
❺ Do you have a Corporate template for presentations? Make sure you switch the copyright year to 2020.
❻ Do you have a digital price list? Make sure you update it for 2020 pricing.
❼ When was the last time you had all content experts check “their” content on the website. Now is a good time to do a complete review for currency.
❽ Do you have an events page? Consider the events you plan to attend in 2020 and update then update the events page.
❾ Craft the “Season’s Greetings” blog article so that you’re ready to publish it in December.
❿ On January 1, check to be sure the copyright date on the footer of your website flipped to January 1, 2020
The Extra Insight: It’s always great to have a “Happy New Year” blog to publish on the first day of a new year. This year especially. So craft your “Happy New Year” blog article now so that it’s ready to publish on January 1, 2020.
Photo credit: istock
marketing communications consultant, marketing communications consultant Ottawa, marketing communications plan, marcom plan, marketing tactics, website planning, event planning, copywriting, Irene Crosby, Target Insight Marketing Communications