What Goes in Your Email Design Brief?

What Goes in Your Email Design Brief?

marketing communications consultant, marketing communications consultant Ottawa, marketing communications plan, marcom plan, marketing tactics, website planning, event planning, copywriting, Irene Crosby, Target Insight Marketing Communications

Email newsletters remain an effective tactic to stay top-of-mind with existing customers and nurture prospective customers. The design and content play an important role in ensuring the newsletter resonates with the target audience and is easy to digest.

I read a great blog article, which I am sharing with marketing professionals. It’s entitled, Email Newsletter Design Best Practices Illustrated with 40+ Examples—and it covers most of these topics, which I recommend that you consider when you start your next newsletter project.

❶ Goals

❷ Objectives

❸ Anticipated frequency

❹ Email service provider application

❺ Target audience

❻ Subject line, From line, Reply email address if different from “From”

❼ Email copy and images

❽ Call-to-action

❾ Style guide (if this is the first time that you are working with the designer)

❿ Budget

The Extra Insight: Be sure you are current with Canada Anti-Spam Legislation (CASL) and the European Union General Data Protection Regulation (GDPR)

What to read the article mentioned at the start of this post? Check it out at Email Newsletter Design Best Practices Illustrated with 40+ Examples


Photo credit: istock

Tags: marketing communications consultantmarketing communications consultant Ottawamarketing communications planmarcom planmarketing tacticswebsite planningevent planningcontent writingIrene CrosbyTarget Insight Marketing Communications