TalkWalker Tips for Marketing Professionals

TalkWalker Tips for Marketing Professionals

marketing communications consultant, marketing communications consultant Ottawa, marketing communications plan, marcom plan, marketing tactics, website planning, event planning, copywriting, Irene Crosby, Target Insight Marketing Communications

TalkWalker is a free tool that searches the internet and social networks for content that is of interest to you in your role as a marketing professional. It’s easy to set up and you receive an email—in the frequency you choose—when content is published. Here’s how you can use TalkWalker to your advantage.

Gather competitive intelligence

Gather customer intelligence

❸ Gather industry/market intelligence

❹ Track online reputations—whether your reputation or your company’s reputation

❺ Lead generation

❻ Build knowledge

❼ Find your next dream job

Get started today!

Go to http://www.talkwalker.com/alerts to set up an account. Click “Create Alert.” Input data to fields. Wait for an email confirmation. Create more alerts. Sit back and wait for content to be returned to you via an email alert.

The Extra Insight: The same search tricks that work for google work TalkWalker searches. For example, use quotation marks to search for an exact phrase: “account based marketing tips.” Get more tips at https://cleverclicks.com.au/blog/15-awesome-google-search-tricks/

Cheers!

Photo credit: istock

Tags: marketing communications consultantmarketing communications consultant Ottawamarketing communications planmarcom planmarketing tacticswebsite planningevent planningcontent writingIrene CrosbyTarget Insight Marketing Communications