This is the time of year when recognized marketing gurus forecast the top trends for the new year. I did come across an article that was published mid-last year, which is a perceptive forecast.
This article by John Hall, and published on forbes.com, is a worthwhile read: 5 Marketing Trends to Pay Attention to in 2019. Here are the highlights of the article
#1. People are putting more trust in others they know and reputable content, not ads
#2. Creativity, not conformity, will set successful marketers apart
#3. Winners won’t be concerned with internal barriers
#4. Understanding how your customers communicate is vital
#5. Helpfulness and authenticity will combat relationships lost through tech an automation
Hall provides detailed insight to support each trend. For example, his insight that people are putting more trust in other and content is supported with this statistic and statement, “30 percent of all internet users are expected to be using ad blockers by the end of this year, meaning traditional ads now won’t even reach 30 percent of possible target audience members. So, does this mean marketers should abandon ads completely? Not necessarily.”
I invite you to read the entire article You can find it at this link: 5 Marketing Trends to Pay Attention to in 2019.
The Extra Insight: Learning is lifelong. Keep learning in 2019.
Photo credit: istock
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