Recently, someone asked what goes into an event debrief. As a firm believer in tracking the results of marketing initiatives, I was happy to provide a response. My response is below and, if you are a marketing professional responsible for event management, you’ll find this article insightful.
Irene Crosby’s mantra: The value of a Post-Event Report starts with a solid Event Plan
Pre-event
Post-event
The Extra Insight: This process can—and should—be applied to any marketing tactic that you implement: a website refresh, direct mail campaigns, email campaigns, webinars, and more. The more historical data we collect, the more likely we don’t waste valuable time and resources on tactics that don’t measure up.
Cheers!
Photo credit: istock
Tags: marketing communications consultant, marketing communications consultant Ottawa, marketing communications plan, marcom plan, marketing tactics, website planning, event planning, content writing, Irene Crosby, Target Insight Marketing Communications