Recently, someone asked what goes into an event debrief. As a firm believer in tracking the results of marketing initiatives, I was happy to provide a response. My response is below and, if you are a marketing professional responsible for event management, you’ll find this article insightful.
Irene Crosby’s mantra: The value of a Post-Event Report starts with a solid Event Plan
The Extra Insight: This process can—and should—be applied to any marketing tactic that you implement: a website refresh, direct mail campaigns, email campaigns, webinars, and more. The more historical data we collect, the more likely we don’t waste valuable time and resources on tactics that don’t measure up.
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