A survey, Social Media’s Role in Decision Making by Business Professionals by The Society for New Communications Research (SNCR), found that 92% of B2B professionals use LinkedIn. Here are 5 tactics you, as a marketing professional, can use to get the most out of this powerful social media network.
The Extra Insight: Prospect and research. Use LinkedIn to prospect for new customers, research the companies, and identify possible decision makers and influencers. (Your competitors are doing this. The companies trying to sell their products and services to you are doing this.)
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