If you wear the ‘marketing’ hat in your organization, and January marks the start of a fresh new fiscal year, you may be putting the final touches on your annual Marketing Communications Plan right now. In my 20+ years of experience, it’s the ever-so-beneficial extra step of developing a visual 12-month marketing calendar that takes a plan from obscure to obvious. As a visual calendar, your marketing plan takes on a clarity that is both tangible and achievable. I know this because I’ve seen clients’ responses when I deliver their visual marketing calendars of activities.
What is a visual 12-month marketing calendar?
The visual marketing calendar is your guide to achieving marketing success. Whereas an approved marcom plan may be viewed quarterly, a 12-month calendar of activities is viewed monthly if not weekly, which keeps you on plan. At a glance, you can determine when to begin planning each initiative within the big picture. (NOTE: The image provided is an example only; every organization’s calendar will be different.)
6 advantages a 12-month visual marketing calendar gives you
Do you need help developing your 12-month visual marketing calendar?
I’ve been developing visual 12-month marketing calendars (and project-specific calendars) for 20+ years—first as a corporate employee, now as a reliable marketing communications consultant. Please contact me to arrange a meeting at your convenience. 613.769.7054 or Irene.Crosby@targetinsight.ca
The Extra Insight: Use the visual 12-month marketing calendar file as “the single source” for all knowledge concerning the marketing plan. For example, if an event was researched but didn’t make the cut, put this in the file. Next year, when you’re in planning mode, you can save time because you won’t have to research the event again.
Tags: marketing communications consultant, marketing communications consultant Ottawa, marketing communications plan, marcom plan, marketing tactics, website planning, event planning, copywriting, Irene Crosby, Target Insight Marketing Communications
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