An experienced marketing communications consultant’s approach to website redesign

An experienced marketing communications consultant’s approach to website redesign

website strategy, web strategy, mobile website strategy, responsive design website strategy, website design strategy, website redesign strategy, website re-design strategy, internet strategy, website design planning, website redesign planning, website re-design planning, marketing communications consultant ottawa, irene crosby, target insight marketing communications

As online interaction increases across multiple mobile channels, it’s more important than ever that your website strategy ensures your prospects and customers receive a positive online experience that is “on brand.” Need a website? Need a refreshed website? Need a mobile, responsive design website?

There are key points to consider before embarking straight-away into the fun part (design!) of a website project. To name a few: consider how to translate your brand into an online experience; consider your target audiences and what content they want from your website; consider what messages you intend to convey to your audiences; and envision how visitors are to navigate your website from desktops, laptops, smartphones and tablets.

Irene Crosby’s approach:

  • Collaborate with subject matter experts to state the objectives of your online presence
  • Understand the profiles of your target audiences
  • Identify the strengths and weaknesses of an existing site, and read any feedback that has been collected from visitors
  • Identify the themes, key messages, and key phrases that are to be woven into the website content

Irene Crosby’s can help you with any or all of the following:

  • Develop website project-specific calendar
  • Develop navigation wireframe
  • Provide search engine optimization (SEO) recommendations
  • Provide social media optimization (SMO) recommendations
  • Manage web developer / content management system (CMS) selection
  • Brief the web developer on the approved navigation wireframe
  • Develop the content strategy
  • Develop content development toolkit
  • Writing SEO-optimized website content
  • Manage the web developer’s work
  • Provide website project management services
  • Develop internet strategy
  • Develop social media strategy

If you require a full-service solution, I have established relationships with web designers, translators, and search engine optimization (SEO) experts. If you have in-house specialists, I provide briefing instructions as needed.

The Extra Insight: Experience matters. If you’ve managed website designs or redesigns in your past, you know what I’m talking about. If you haven’t an experienced consultant can guide you through the planning, prepare a solid project calendar, and even provide reliable project management services to decrease the stress of a website design or redesign project.


Contact: or 613.769.7054

Visit or return to: Irene Crosby’s marketing communications services


Tags: marketing communications consultant, marketing communications consultant Ottawa, marketing communications plan, marcom plan, marketing tactics, website planning, event planning, copywriting, Irene Crosby, Target Insight Marketing Communications

Photo Credit: iStock