As online interaction increases across multiple mobile channels, it’s more important than ever that your website strategy ensures your prospects and customers receive a positive online experience that is “on brand.” Need a website? Need a refreshed website? Need a mobile, responsive design website?
There are key points to consider before embarking straight-away into the fun part (design!) of a website project. To name a few: consider how to translate your brand into an online experience; consider your target audiences and what content they want from your website; consider what messages you intend to convey to your audiences; and envision how visitors are to navigate your website from desktops, laptops, smartphones and tablets.
Irene Crosby’s approach:
Irene Crosby’s can help you with any or all of the following:
If you require a full-service solution, I have established relationships with web designers, translators, and search engine optimization (SEO) experts. If you have in-house specialists, I provide briefing instructions as needed.
The Extra Insight: Experience matters. If you’ve managed website designs or redesigns in your past, you know what I’m talking about. If you haven’t an experienced consultant can guide you through the planning, prepare a solid project calendar, and even provide reliable project management services to decrease the stress of a website design or redesign project.
Contact: Irene.Crosby@targetinsight.ca or 613.769.7054
Visit or return to: Irene Crosby’s marketing communications services
Tags: marketing communications consultant, marketing communications consultant Ottawa, marketing communications plan, marcom plan, marketing tactics, website planning, event planning, copywriting, Irene Crosby, Target Insight Marketing Communications
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