An experienced marketing communications consultant’s approach to strategic marcom plans and planning

An experienced marketing communications consultant’s approach to strategic marcom plans and planning

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An insightful marketing communications plan focuses your valuable time, money, and human resources on targeted programs that will achieve your company’s long-term business goals.

Implementing strategic marketing communications activities in concert versus one-off, ad hoc activities is the more powerful approach to build your brand, increase awareness, generate demand, generate leads that are converted to sales, and achieve business targets.

While experience is the foundation of developing insightful communications plans, Irene Crosby also attributes her success in building strategies that resonate to the tools she uses to tease out information from her clients:

If you have in-house specialists, I will collaborate with your team to define and tactically implement insightful marketing communications solutions that will target and connect with your customers.

In addition to developing strategic marketing communications plans, Irene Crosby also has experience with:

  • Blog and blog monetization strategies
  • Website strategy
  • Internet marketing strategies
  • Social media marketing strategies / social networking strategies
  • Brand harmonization
  • Sponsorship and charitable giving programs
  • Logo design in liaison with a graphic designer
  • Value proposition, key messaging, and tag line development
  • Toolkit development: Brand Handbooks, Writing Style Guidelines, Editorial Guidelines, Promotional Activities ToolkitsCustomer advisory council planning
  • Content strategies and marketing copywriting
  • Event planning
  • Theme development for campaigns and events

The Extra Insight: By way of a strategic 12-month calendar of activities, you and your team gain the structure needed to implement each tactical component of the overall marketing communication strategy in a timely and stress-free manner.


Contact: or 613.769.7054

Visit or return to: Irene Crosby’s marketing communications services


Tags: marketing communications consultant, marketing communications consultant Ottawa, marketing communications plan, marcom plan, marketing tactics, website planning, event planning, copywriting, Irene Crosby, Target Insight Marketing Communications

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