An experienced marketing communications consultant’s approach to content writing and editing

An experienced marketing communications consultant’s approach to content writing and editing

copywriting, copy writing, editing, website copy writing, content marketing, content strategy, content planning, editorial calendar, content editorial calendar, marketing communications consultant ottawa, irene crosby, target insight marketing communications

Today, every communications piece is an opportunity to exponentially extend the reach of your message across the Internet. If your project presents an opportunity to increase your company’s search engine results position (SERP), I incorporate search engine optimization (SEO) copywriting techniques. Don’t you want to work with an insightful and experienced writer?

Irene Crosby’s experience spans:

  • Website copy
  • Blog articles
  • eBooks
  • Infographics
  • Handbooks/Toolkits: Brand Handbooks, Writing Style Guidelines, Editorial Guidelines, Promotional Activities Toolkits
  • Videos: Storyboard the vision; write video script and collaborate with the videographer
  • White papers / articles (marketing, issues-based)
  • Brochures for end users, direct sales, and channel partners
  • Case studies
  • Invitations
  • Newsletters
  • Direct mail pieces
  • Email campaigns
  • Letter writing for Executives
  • Presentations
  • Public relations (PR) materials: news releases, corporate brochures, corporate backgrounders, product backgrounders, and services backgrounders
  • Value proposition, key messaging, themes, and tag line development

Require a full-service solution? I have established relationships with graphic designers, web designers, photographers, videographers, and translators.

Have in-house specialists? I provide briefing instructions as needed.

The Extra Insight: Writing experience matters. Web experience matters. If you’re reading this article because you want to do the writing yourself, when writing content for the web, be sure to include the following metatag guidelines to the web developer: title metatag, description metatag, identify H1/H2/H3 tagged content and ensure peppering of keywords and keyphrases, anchor text and internal links, external links and more. All of these details improve your authority ranking with Google.


Contact: or 613.769.7054

Visit or return to: Irene Crosby’s marketing communications services

Tags: marketing communications consultant, marketing communications consultant Ottawa, marketing communications plan, marcom plan, marketing tactics, website planning, event planning, content writing, Irene Crosby, Target Insight Marketing Communications

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