An experienced marketing communications consultant’s approach to 12-month marketing calendars

An experienced marketing communications consultant’s approach to 12-month marketing calendars

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Clients are blown away by my approach to developing marketing calendars. When they see it, they gain confidence that their marketing plan can be accomplished. They also are able to quickly determine when to begin working on various components or projects that make up the marketing strategy. A high-level 12-month calendar of strategic components will give you and your team the structure needed to implement each tactical component of the overall plan in a timely and stress-free manner.

Irene Crosby uses the following tools to develop your 12-month marketing action plan:

  • Reads your marketing plan
  • Hosts one-to-one interviews or one-to-many discussion groups to fill in any gaps (e.g. faciliation and brainstorming)
  • Researches the tactics of any general strategy (e.g. event strategy calls for researching appropriate events; article placement strategy calls for research appropriate media; etc.)
  • Presents the 12-month visual marketing calendar and invites discussion

The Extra Insight: A visual 12-month marketing calendar lets you quickly see if you have more tactical elements in any given month than you can realistically manage.

Cheers!

Contact: Irene.Crosby@targetinsight.ca or 613.769.7054

Visit or return to: Irene Crosby’s marketing communications services

Or, do more reading on this service: Read the blog article, The 12-month visual marketing calendar is your guide to success.)

 

Tags: marketing communications consultant, marketing communications consultant Ottawa, marketing communications plan, marcom plan, marketing tactics, website planning, event planning, copywriting, Irene Crosby, Target Insight Marketing Communications

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