The CMO Council offers a great resource called Facts & Stats. You can search their Facts & Stats database using a number of parameters; for example, by digital marketing, by marketing spend, by customer experience, etc.  You can also search by region.

Here are a few stats from their “by mobile marketing” category:

• Though mobile devices are common already, data shows the rate continues to increase. Neilsen reported that 80% of US mobile subscribers owned smartphones in September 2015, up from 78% in January
• 79% of marketers agree that mobile marketing is core to their business

Visit the CMO Council’s Facts & Stats database to learn more.

The Extra Insight: It’s worth your time to follow @CMO_Council

Cheers!

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