Today, every communications piece is an opportunity to exponentially extend the reach of your message across the Internet. If your project presents an opportunity to increase your company’s search engine results position (SERP), I incorporate
search engine optimization (SEO) copywriting techniques. Don’t you want to work with an insightful and
experienced marketing copywriter?
Irene's experience spans:
- Website copy
- Videos: Storyboard the vision; write video script and collaborate with the videographer (Nordion Gamma Centre of Excellence launch, Bridgewater Systems' product videos and solution videos); video script writing (SAP and La Vie en Rose customer testimonial video,
SAP and Illumiti customer testimonial video)
- White papers / articles (marketing, issues-based)
- Brochures for end users, direct sales, and channel partners
- Case studies
- Invitations
- Newsletters
- Direct mail pieces
- Email campaigns
- Letter writing for Executives
- PowerPoint presentations
- PR materials: news releases, corporate brochures, corporate backgrounders, product backgrounders, and services backgrounders
- Blog articles
- Value proposition, key messaging, themes, and tag line development
Require a full-service solution? I have established relationships with
graphic designers, web designers, photographers, videographers, and translators.
Have in-house specialists? I provide briefing instructions as needed.