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Blog

Published on: August 03, 2016
Filed under: Strategic Marcom, Tactical Marcom, Insights & Tips, Copywriting, Web Marketing
I have a number of clients who have unique facilities that, for one reason or another, are not always accessible to their target audience. Developing a Virtual Tour is one way around the challenge. There are many approaches to developing a Virtual Tour. Here's one example that was developed for an Ottawa-based company. Not only is the Virtual Tour a good tool for prospective customers, it's a good tool for the human resources department: Nordion's Virtual ...Read More
Published on: July 05, 2016
Filed under: Strategic Marcom, Insights & Tips, Copywriting, Social Media Marketing, Web Marketing
A recent article on AddThis.com offers “10 Content Creation Tips to Boost Shares.” As those of us in marketing know, today’s buys prefer to research solutions to their problems by going online. Hence, the importance of making your content travel. Here are 3 tips from the AddThis.com article: Use lists Offer useful content Use an infographic To read the complete article, visit 10 Content Creation Tips to Boost ...Read More
Published on: June 06, 2016
Filed under: Strategic Marcom, Tactical Marcom, Insights & Tips, Copywriting
A recent article in Inc.com reveals that “consumers want to discover digital content on their own and are skeptical of brands pushing online ads through interruptive channels.” As a consumer, this rings true. As a marketer, often tasked with targeting professionals within innovation departments (business-to-business), this rings true. Here are a couple stats from the survey: 95% of respondents take action to avoid seeing or receiving online ads 57% of ...Read More
Published on: May 03, 2016
Filed under: Strategic Marcom, Tactical Marcom, Insights & Tips, Social Media Marketing, Web Marketing
Do you have any twitter personalities that are must follows? One person in particular whom I find generates very useful content is Gerry Moran ‏@GerryMoran  I think you’ll enjoy this handy visual guide @GerryMoran recently published, which helps to create multi-generational content marketing strategies Cheers! (Source: @GerryMoran | https://twitter.com/GerryMoran)  Tags: marketing communications consultant, marketing communications consultant Ottawa, ...Read More
Published on: April 11, 2016
Filed under: Tactical Marcom, Insights & Tips, Copywriting, Social Media Marketing, Web Marketing
I like stats and this article tweeted by @iMediaTweet, “10 Content Marketing Facts that will Surprise You,” contains some interesting ones. Based on research commissioned by The Content Council, the biggest challenges confronting content marketers are: Creating quality engaging content (63%) Lack of budget (53%) Lack of time (50%) Proving ROI (49%)  And, according to a 2015 worldwide survey of B2B marketers by Euromoney Institutional Investor, the ...Read More
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