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Published on: June 06, 2016
Filed under: Copywriting, Insights & Tips, Strategic Marcom, Tactical Marcom
A recent article in Inc.com reveals that “consumers want to discover digital content on their own and are skeptical of brands pushing online ads through interruptive channels.” As a consumer, this rings true. As a marketer, often tasked with targeting professionals within innovation departments (business-to-business), this rings true. Here are a couple stats from the survey: 95% of respondents take action to avoid seeing or receiving online ads 57% of ...Read More
Published on: May 03, 2016
Filed under: Insights & Tips, Social Media Marketing, Strategic Marcom, Tactical Marcom, Web Marketing
Do you have any twitter personalities that are must follows? One person in particular whom I find generates very useful content is Gerry Moran ‏@GerryMoran  I think you’ll enjoy this handy visual guide @GerryMoran recently published, which helps to create multi-generational content marketing strategies Cheers! (Source: @GerryMoran | https://twitter.com/GerryMoran)  Tags: marketing communications consultant, marketing communications consultant Ottawa, ...Read More
Published on: April 11, 2016
Filed under: Copywriting, Insights & Tips, Social Media Marketing, Tactical Marcom, Web Marketing
I like stats and this article tweeted by @iMediaTweet, “10 Content Marketing Facts that will Surprise You,” contains some interesting ones. Based on research commissioned by The Content Council, the biggest challenges confronting content marketers are: Creating quality engaging content (63%) Lack of budget (53%) Lack of time (50%) Proving ROI (49%)  And, according to a 2015 worldwide survey of B2B marketers by Euromoney Institutional Investor, the ...Read More
Published on: March 11, 2016
Filed under: Copywriting, Insights & Tips, Social Media Marketing, Web Marketing
I follow Marketing Sherpa on twitter. Yesterday Marketing Sherpa published this image entitled "Reimagine Content." This content strategy helps marketing professionals leverage content for maximum impact. For example, one of your employees is to present at an industry event two months from now. Start now to maximize that event. With the key messages of the presentation in mind, craft a white paper. Are there stats that will make a compelling infographic? Then design a visually engaging ...Read More
Published on: February 16, 2016
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I read an insightful article on marketingthink.com entitled 10 Simple Ways to Think About Content Marketing. Its author is Gerry Moran, a global social media and content marketer. Here's his first tip: "Build your content marketing foundation so you have a sustainable platform from which to amplify your story.” Check out all 10 tips, as well as some interesting stats 10 Simple Ways to Think About Content Marketing. Cheers! Tags: marketing communications ...Read More
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