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Wondering What to Include in Your Social Media Policy?
Tuesday June 01, 2010 | 0 comments
Do you ever read marketing articles and immediately see snapshots of colleagues (or avatars of tweeps!) who would benefit from the information? 21 Rules for Social Media Engagement is one of those articles.
Over the past year I’ve read tweets that ask, “Do u have a #socialmediapolicy u can share?” I’ve read the question in LinkedIn discussions. As more companies add social media to their marketing mix—and more non-marketing subject matter experts transfer the knowledge—you can see why marketers pen social media guidelines.
Brian Solis’ 21 Rules for Social Media Engagement is a valuable resource for anyone developing a social media policy. The bullet-pointed best practices are insightful—and a quick read too!
By the way, the best response given to requests for social media policies included this link to 30 samples: http://123socialmedia.com/2009/01/23/social-media-policy-examples/
Crosby out.
Tags: social media marketing, marketing communications mix, social networks, social media policy, social media policy sample
