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Did You Notice LinkedIn’s Enhanced Status Field?

The “status” field in LinkedIn just got better—much better!

While on LinkedIn last evening I noticed the improved status field. Here’s a quick snapshot of what I like about the enhancements LinkedIn has made to improve your social media marketing efforts.

#1. Better explain why your content is relevant. Input your status in the usual way. Below the status field is a second field to add a URL. LinkedIn automatically searches it and populates a field with an image (if available) and content from the web page. The web page title and content can easily be customized if you like.

#2. Better sharing of content that’s relevant. Did you publish a status update and believe the content is relevant to a particular individual? Push it to them by selecting "Share." It'll appear on their LinkedIn home page, and they'll be sent an email. Read someone's status field message and believe it will be useful to a LinkedIn Group or someone in your network? Select "Share" and select individuals or groups. Note: Don't turn this feature into spam; ensure your content is relevant!

#3. Better integration to twitter. Click the Twitter radio button, hit Share, and your Status appears on Twitter.

Watch a video explaining the enhanced Linkedin funtionality.

Learn more about how you can improve your LinkedIn profile.

Crosby out.

Tags: Social media marketing, LinkedIn, enhanced LinkedIn functionality, Twitter, improve your LinkedIn profile
 

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