Marketing Communications Services

To run a successful event takes a skilled marketing communications professional who is able to envision the end result and work toward achieving that vision. You’ll find that I am experienced, organized, and reliable. I also understand your desire to stay on top of the event, so I provide regular updates to assure you that the project is on target.

Irene Crosby’s event planning experience spans:

  • Trade shows
  • Employee events (e.g. themed anniversary parties; seasonal parties; new fiscal year kick-off parties)
  • Award galas
  • Open houses [for recruitment]
  • Roadshows
  • In-person seminars
  • Online webinars

Event planning services include but are not limited to:

  • Creative concepts
  • Detailed event plan
  • Budget
  • Theme and messaging
  • Venue research
  • Promotional requirements (online/offline)
  • Collateral requirements
  • Social media marketing
  • Email and direct mail
  • Telemarketing
  • Internal communications
  • Ambassador training
  • Post-event report

I have established relationships with exhibit houses, graphic designers, web designers, printing companies, promotional suppliers, videographers, and translators.
 

Client Testimonial

I can’t tell you how much help it was for me to know that you were managing our inaugural roadshow—taking care of everything from setting the theme to coaching the sales team to managing the telemarketers. I’m pleased that 98% of participants stated that the presentations were worth their time, and that the ROI far exceeded our expectations. This reflects the incredible effort that you put into planning and executing the event. It has been an absolute pleasure working with you.

—Sue Koch, Vice President of Marketing, AutoSkill International Inc.
 


Client Testimonial

Irene skillfully orchestrated our presence at the ICCM tradeshow. She managed the development of a new booth and graphics, a seminar opportunity and accompanying slides, pre-show promotion, premiums, and new collateral. All of the activities were done on time and without stress. Knowing that Irene was at the helm of the project, I was able to focus my energy on running my business.

—John Peacock, President, Circumference Technology Services, Inc.


© 2006-2012 Irene Crosby, Target Insight, Marketing Communications Consultant
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