Website Strategy
As online interaction increases, it is more important than ever that your website strategy ensures your prospects and customers receive a positive online experience that is “on brand.” Is your website in need of a refresh?
There are key points to consider before embarking straight-away into the fun part (design!) of a website project. To name a few: consider how to translate your brand into an online experience; consider your target audiences and what content they want from your website; consider what messages you intend to convey to your audiences; and envision how visitors are to navigate your website.
Irene's approach:
- Collaborate with subject matter experts to state the objectives of your online presence
- Understand the profiles of your target audiences
- Identify the strengths and weaknesses of an existing site, and read any feedback that has been collected from visitors
- Identify the themes, key messages, and key phrases that are to be woven into the website content
Irene’s services:
- Develop navigation wireframe
- Search engine optimization (SEO) recommendations
- Web developer selection
- Brief the web developer on the approved navigation wireframe
- Copywriting services
- Manage the web developer's work
- Project management
- Internet strategy
- Social media strategy
Irene’s portfolio:
- Navigation, copywriting, partnered with website design consultant: Stratford Managers Corporation (webEdition content management system (CMS))
- Navigation, copywriting, partnered with website design consultant: Playground Planners (webEdition CMS)
- Navigation, copywriting, partnered with website design consultant: ServiceMaster Clean of Ottawa (webEdition CMS)
- Navigation, copywriting, partnered with website design consultant: Itex Enterprise Solutions (custom built)
- Navigation, copywriting, direction to in-house designer: Yangaroo
- Navigation, direction to website design consultants: DataKinetics (Forinsite CMS)
- Navigation, direction to website design consultants: MapleWorks Technology (WordPress CMS)
- Navigation, partnered with website design consultant: Greater Toronto Area Contact Centre (GTACC) Association (APM Solutions CMS)
- Copywriting: CommuniCare
- Copywriting: DMDS
If you require a full-service solution, I have established relationships with web designers, translators, and search engine optimization (SEO) experts. If you have in-house specialists, I provide briefing instructions as needed.
