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LinkedIn is a great forum for asking questions and getting well thought-out answers. Recently, someone asked what goes into an event debrief. Since I’m a firm believer in tracking the results of marketing initiatives, I was happy to provide a response.

Remember the movie Field of Dreams? Kevin Costner builds a baseball diamond in his back field with the belief that if he builds it, “They will come.” They being the baseball greats of yesteryears. And, they did come. But that’s Hollywood. This is the real world. When we build websites, we can’t rely on Kevin Costner’s approach.