Blog

We recently gutted an older bathroom and installed a brand new one. Through the experience, I’ve learned that renovating is much like developing a solid marketing communications plan. Here’s why.

Market research firm, Invoke Solutions, recently studied how users of social networks perceive the advice they have gained. What can you learn from the results of the study?

How do you feel when someone tells an inside joke, and you’re on the outside? Well, this is how our employees feel when they’re left out of the loop on marketing initiatives. There is a simple solution.

I received a marketing message via Facebook today. It is a great example of a targeted business-to-consumer (B2C) marketing initiative that is timely and relevant.