• Jul 18
    The Importance of Subtlety in an Era of “Self” Promotion
    Sunday July 18, 2010 | 0 comments

    Social media marketing enables us to self promote—whether “self” is ourselves or the companies that employ us. In today’s era of self promotion, we need to strike a balance between talking about ourselves and adding value to the conversation. This subtlety helps us to remain relevant.

  • Jul 12
    YourCo.com/onlinecommunity vs LinkedIn Groups
    Monday July 12, 2010 | 0 comments

    As little as a few years ago, if you were questioned about setting up an online community, you would correctly guess that the question referred to setting up one via the company website. Today, one can assume no such thing as an online community could refer to LinkedIn, Twitter, or a Blog/Guest Blog.

  • Jul 05
    Integrating Social Media and Event Planning
    Monday July 05, 2010 | 0 comments

    The 4-day Cisco Live event from Vegas—or Virtual—wrapped up July 1. And what a virtual presence it had: linkedin, twitter, facebook, flickr, and vlogging. Everything but the kitchen sink—er—the blog.



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