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Google Alerts are email notifications of fresh Internet content of your choosing. A free service, it’s quick and easy to set up alerts that notify you when—for example—your company is mentioned in the tweetosphere, your competitors are mentioned in the blogosphere, or a relevant job opportunity is posted in the webosphere.

Slowly but surely a new form of the traditional press release is creeping into the news rooms of company websites. Driven by the proliferation of social ‘sharing,’ Internet search engine optimization (SEO) best practices, and the fact that the audience of the press release is no longer just journalists, it makes sense that the traditional news release template evolves with the times.

A recent survey found that 92% of B2B professionals use LinkedIn. How can marketers get the most out of this powerful social media network?