Blog

Today, social media marketing is top of mind. So companies ask me, “Should we incorporate social media networks into our marketing communications mix?” The answer depends on what a company wants to achieve (goals/objectives), and whether their target audiences use social networks. As a marketing communications consultant, I am always on the lookout for new data to offer informed recommendations. Here are the results of a recent survey I read.

About ten years ago, marketing communications pros debated digital collateral versus print. I’m going to state the obvious: PDF won. I propose that it’s now time to rethink orientation: landscape PDF collateral or portrait?

Here's a 7:45 minute video packed with info you can use now to improve your LinkedIn Profle. The video author is Lewis Howes.

The key to a successful plan is to ensure it is appropriately conceived. Are you developing a Marketing Communications Plan? An Event Plan? A Website Plan? In all cases, there are three harmonizing components that are foundational to the success of your plan.

To blog or not to blog has been debated over the past decade. While I profess the benefits of blogging to clients, I’ve deferred for years because I don’t have time. Interestingly, that’s the same excuse I get from many of my clients (LOL!). I decided this year to make time; my goal is one post a week, which I believe is realistic. If you’re not blogging, here’s why you should set a goal and give blogging a second look.

The Winter Olympics was top of mind for the past two weeks. Now that the games have wrapped up, it’s time to reflect on successes and failures. This is similar to executing a marketing communications plan.