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Earlier this month I blogged about the importance of investing time to craft an email signature that communicates an appropriate impression of you and your business (eSignatures: What’s Yours Telling Me about You? (Part 1)). Today’s blog covers how to construct eSigs that do double duty for you.

Setting expectations is GOOD. Managing expectations is BETTER. Exceeding expectations is BEST.

With the proliferation of YouTube, marketing communications professionals are turning to video to communicate their messages. Here’s a worthwhile 4:16 minute video if you are planning an interview style video.

A short story about Lee Valley Tools, brand reputation, good will, and word of mouth promotion.

I’ve seen a lot of email signatures—eSigs as I like to call them. I’ll bet you have too. Like conjuring a face from the voice you hear on the phone, an eSig conjures an image of the sender. As is all too frequent, the person is rarely identical to the mind’s eye; therefore, investing time in striving to communicate the right image is time well spent.

You’ve heard this often: It costs less to keep your current customers than it does to find new ones. What can you do to wow your customers so they become repeat customers and advocate your products and services to others? From a marketing communications consultant’s point of view, here are 5 proven tips.