I read an insightful article this week by IDG Connect Marketers. The article, Six Key Influencer Marketing Trends for 2013, will be of interest to marketers. Here’s a short excerpt: "Influencer marketing is based on brands partnering with bloggers and other social influencers to create and distribute relevant content that engages consumers, is shared across all social networks, and delivers earned media results for marketers. It reduces advertising noise and focuses more on quality ... – Read More

Update on July 6, 2012: As of July 2, Twitter cut off service to the LinkedIn API that allowed selective tweets. Here's the announcement from Twitter. Selective tweets to Facebook is still allowed. The original blog article posted on June 5 follows. ~~~~~~~~~ Have you noticed more and more tweets include #in or #fb? These are called “selective tweets” and they’re great time savers.  To have your tweet automatically appear in your LinkedIn status field, just ... – Read More

Over the past several years, marketing-related content has been lightly peppered with the term “social media optimization” (SMO). It’s now at the point, where people are taking notice and asking, “What is SMO?”    To explain SMO, one can first consider search engine optimization (SEO). In a business-to-business (B2B) context, SEO is about driving traffic to B2B websites, so SEO is a strategy to improve businesses’ search engine rankings. While a ... – Read More

Warning: The image on this page may be offensive to some viewers (yesterday was Hallowe’en ;-) Search engine optimization (SEO) continues to be an important consideration for companies wanting to be found on the web. You may not realize it, but you can SEO your PDF files. While content within a video cannot be indexed by search engines, the ‘surround’ content can be optimized.  I’ve read two good blog articles on best practices to get search engine spiders to ... – Read More

Remember the movie Field of Dreams? Kevin Costner builds a baseball diamond in his back field with the belief that if he builds it, “They will come.” They being the baseball greats of yesteryears. And, they did come. But that’s Hollywood. This is the real world. When we build websites, we can’t rely on Kevin Costner’s approach. So why can’t we just hang the website out there in the web-o-scape and expect the phone to start ringing (or toning) with calls ... – Read More