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Published on: July 05, 2016
Filed under: Strategic Marcom, Insights & Tips, Copywriting, Social Media Marketing, Web Marketing
A recent article on AddThis.com offers “10 Content Creation Tips to Boost Shares.” As those of us in marketing know, today’s buys prefer to research solutions to their problems by going online. Hence, the importance of making your content travel. Here are 3 tips from the AddThis.com article: Use lists Offer useful content Use an infographic To read the complete article, visit 10 Content Creation Tips to Boost ...Read More
Published on: May 03, 2016
Filed under: Strategic Marcom, Tactical Marcom, Insights & Tips, Social Media Marketing, Web Marketing
Do you have any twitter personalities that are must follows? One person in particular whom I find generates very useful content is Gerry Moran ‏@GerryMoran  I think you’ll enjoy this handy visual guide @GerryMoran recently published, which helps to create multi-generational content marketing strategies Cheers! (Source: @GerryMoran | https://twitter.com/GerryMoran)  Tags: marketing communications consultant, marketing communications consultant Ottawa, ...Read More
Published on: April 11, 2016
Filed under: Tactical Marcom, Insights & Tips, Copywriting, Social Media Marketing, Web Marketing
I like stats and this article tweeted by @iMediaTweet, “10 Content Marketing Facts that will Surprise You,” contains some interesting ones. Based on research commissioned by The Content Council, the biggest challenges confronting content marketers are: Creating quality engaging content (63%) Lack of budget (53%) Lack of time (50%) Proving ROI (49%)  And, according to a 2015 worldwide survey of B2B marketers by Euromoney Institutional Investor, the ...Read More
Published on: March 11, 2016
Filed under: Insights & Tips, Copywriting, Social Media Marketing, Web Marketing
I follow Marketing Sherpa on twitter. Yesterday Marketing Sherpa published this image entitled "Reimagine Content." This content strategy helps marketing professionals leverage content for maximum impact. For example, one of your employees is to present at an industry event two months from now. Start now to maximize that event. With the key messages of the presentation in mind, craft a white paper. Are there stats that will make a compelling infographic? Then design a visually engaging ...Read More
Published on: April 06, 2015
Filed under: Tactical Marcom, Insights & Tips, Social Media Marketing, Web Marketing
From time-to-time clients engage me to help guide them through a logo design or a logo refresh project. (While I didn't help with the Pinterest logo design, I've placed it here as a great example of a logo that works well on the web and in print.) The outcome of any design project should not only be a logo that achieves the project goals, but a comprehensive logo kit. When I mention logo kit, many clients ask, "What's a Logo Kit?" At the completion of the logo design/logo refresh project, ...Read More
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