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Blog

Published on: May 03, 2016
Filed under: Insights & Tips, Social Media Marketing, Strategic Marcom, Tactical Marcom, Web Marketing
Do you have any twitter personalities that are must follows? One person in particular whom I find generates very useful content is Gerry Moran ‏@GerryMoran  I think you’ll enjoy this handy visual guide @GerryMoran recently published, which helps to create multi-generational content marketing strategies Cheers! (Source: @GerryMoran | https://twitter.com/GerryMoran)  Tags: marketing communications consultant, marketing communications consultant Ottawa, ...Read More
Published on: April 11, 2016
Filed under: Copywriting, Insights & Tips, Social Media Marketing, Tactical Marcom, Web Marketing
I like stats and this article tweeted by @iMediaTweet, “10 Content Marketing Facts that will Surprise You,” contains some interesting ones. Based on research commissioned by The Content Council, the biggest challenges confronting content marketers are: Creating quality engaging content (63%) Lack of budget (53%) Lack of time (50%) Proving ROI (49%)  And, according to a 2015 worldwide survey of B2B marketers by Euromoney Institutional Investor, the ...Read More
Published on: March 11, 2016
Filed under: Copywriting, Insights & Tips, Social Media Marketing, Web Marketing
I follow Marketing Sherpa on twitter. Yesterday Marketing Sherpa published this image entitled "Reimagine Content." This content strategy helps marketing professionals leverage content for maximum impact. For example, one of your employees is to present at an industry event two months from now. Start now to maximize that event. With the key messages of the presentation in mind, craft a white paper. Are there stats that will make a compelling infographic? Then design a visually engaging ...Read More
Published on: April 06, 2015
Filed under: Insights & Tips, Social Media Marketing, Tactical Marcom, Web Marketing
From time-to-time clients engage me to help guide them through a logo design or a logo refresh project. (While I didn't help with the Pinterest logo design, I've placed it here as a great example of a logo that works well on the web and in print.) The outcome of any design project should not only be a logo that achieves the project goals, but a comprehensive logo kit. When I mention logo kit, many clients ask, "What's a Logo Kit?" At the completion of the logo design/logo refresh project, ...Read More
Published on: November 05, 2014
Filed under: Insights & Tips, Social Media Marketing, Strategic Marcom
I read an insightful article entitled, "5 Media Relations Techniques That Don't Involve Pitching." The article is of interest to marketing professionals and appears on PRDaily.com.  Here are the author's 5 techniques: Event sponsorship Online resources Re-focus the conversation Connect media and promote their stories Interview the journalist on your own channels Read the complete article: 5 Media Relations Techniques That Don't Involve Pitching by Kevin ...Read More
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