I read an insightful article by the CMO Council. The article, 4Ps of Marketing Leadership, will be of interest to marketers. Here’s a short excerpt: "Millions of marketers have mastered the famous 4Ps of marketing: product, price, place and promotion. But if you're a marketing executive, you won't get very far without also tackling the 4Ps of marketing leadership: productivity, purpose, pull and power.” Read the full-length 4Ps of Marketing Leadership article by Thomas Barta ... – Read More

I read an insightful article this week by IDG Connect Marketers. The article, Six Key Influencer Marketing Trends for 2013, will be of interest to marketers. Here’s a short excerpt: "Influencer marketing is based on brands partnering with bloggers and other social influencers to create and distribute relevant content that engages consumers, is shared across all social networks, and delivers earned media results for marketers. It reduces advertising noise and focuses more on quality ... – Read More

I read an insightful article this week in Strategy + Business. The article, Kicking the Sales Promotion Habit, may be of interest to marketers in B2C or even B2B working through distributors. Here’s a short excerpt: “The most effective promotions tend to be targeted to selected customers; such promotions include ‘friends and family’ events, loyalty club discounts, and other discrete efforts to reach particular groups. These tend to drive store traffic and often give a ... – Read More

Marketing professionals are bombarded with data. But how do we tell the insights from the noise? Here's an article from Harvard Business Review (HBR) that I read this week and is a worthwhile read on the topic > Advertising Analytics 2.0.  Enjoy! Tags: marketing communications consultant, marketing communications consultant Ottawa, marketing communications plan, marcom plan, marketing tactics, Irene Crosby, Target Insight – Read More

Each year MarketingSherpa issues a Marketing Wisdom Report. It's a collection of real-life marketing stories, test results, and lessons learned. To get your free Marketing Wisdom Report from MarketingSherpa, click on this link: MarketingSherpa Marketing Wisdom 2012 Special Report.   Enjoy! Tags: marketing communications consultant, marketing communications consultant Ottawa, marketing communications plan, marcom plan, marketing tactics, Irene Crosby, Target Insight – Read More