BLOG ARTICLES FOR MARKETING PROFESSIONALS

April 5, 2017
marketing communications consultant, marketing communications consultant ottawa, copywriter ottawa, content writer ottawa, content strategy ottawa, irene crosby, target insight ottawa

What is Social Media Optimization (SMO)?

Over the past several years, marketing-related content has been lightly peppered with the term “social media optimization” (SMO). It’s now at the point, where people are […]
March 6, 2017
marketing communications consultant, marketing communications consultant Ottawa, marketing communications plan, marcom plan, marketing tactics, website planning, event planning, copywriting, Irene Crosby, Target Insight Marketing Communications

10 ways marketing professionals can use a content alert tool for your professional (and personal) gain

If you were a Google Alerts user, you’re probably disappointed that it’s no longer a reliable service to monitor fresh online content of your choosing. I […]
February 6, 2017
marketing communications consultant ottawa, marketing communications freelancer, irene crosby, target insight marketing communications, target insight, marketing consultant

Stand out with a video-based invitation

Are you looking to make your invitation content stand out? One option is a video. Not only does video leverage dynamics to entertain and engage (versus your […]
January 17, 2017
marketing communications consultant ottawa, irene crosby, target insight, strategic marketing communications, copyrighting, marketing videos

10 Tactics to engage customers in 2017

It’s a new year with a fresh slate. While you need to engage new prospects to grow your business, you shouldn’t ignore your highly valuable existing […]