BLOG ARTICLES FOR MARKETING PROFESSIONALS

January 15, 2018
marketing communications consultant, marketing communications consultant Ottawa, marketing communications plan, marcom plan, marketing tactics, website planning, event planning, copywriting, Irene Crosby, Target Insight Marketing Communications

LinkedIn, Chatbots and Other Trends in 2018

Like most marketing professionals, my daytime hours are filled with quiet focused hours developing strategies, fast-paced multi-tasking hours executing tactics and expressive hours pounding the silver […]
November 24, 2017
marketing communications consultant, marketing communications consultant Ottawa, marketing communications plan, marcom plan, marketing tactics, website planning, event planning, copywriting, Irene Crosby, Target Insight Marketing Communications

[video] YOU ASKED: “I want to say ‘Season’s Greetings’ to my customers. Any ideas?”

My clients often ask me to propose ways to wish their customers a happy holiday season. My recommendations depend upon budget, if we have plenty of […]
October 16, 2017
marketing communications consultant, marketing communications consultant Ottawa, marketing communications plan, marcom plan, marketing tactics, website planning, event planning, copywriting, Irene Crosby, Target Insight Marketing Communications

[video] Top 7 proofreading tips for marketing professionals

Back in the 80s, before the digital age, we printed thousands and thousands of brochures—mailing them to prospects; toting them to tradeshows. Today, it’s pretty easy […]
August 27, 2017
irene crosby, marketing communications consultant, marketing communications consultant ottawa, target insight marketing communications, marketing strategy, marketing communications strategy, marketing writer ottawa, marcom writer ottawa, copywriter ottawa, content writer ottaawa

As a marketing professional, do you understand the needs of your target audience?

A few months ago I read an insightful article that will be of interest to anyone marketing their solutions to Chief Information Officers (CIOs) and Chief […]