BLOG ARTICLES FOR MARKETING PROFESSIONALS

June 25, 2017
marketing communications consultant, irene crosby, marketing communications consultant ottawa, marketing strategy, marketing communications strategy, marketing tactics, marketing writer, content writer, content strategy,

What customer experiences do I deliver that make me a unique marketing communications consultant?

All of my clients are focused on delivering exceptional customer experiences. If my clients don’t deliver the appropriate experience, they know there are plenty of others […]
May 14, 2017
marketing communications consultant, marketing communications consultant ottawa, irene crosby, target insight, target insight marketing communications, marketing strategy, marketing tactics, content writing, copywriting, copy writing

How do you make content travel?

A solid content strategy helps your organization get found by potential buyers. And, expressed by Inc Magazine, this is important: “Consumers want to discover digital content […]
April 5, 2017
marketing communications consultant, marketing communications consultant ottawa, copywriter ottawa, content writer ottawa, content strategy ottawa, irene crosby, target insight ottawa

What is Social Media Optimization (SMO)?

Over the past several years, marketing-related content has been lightly peppered with the term “social media optimization” (SMO). It’s now at the point, where people are […]
March 6, 2017
marketing communications consultant, marketing communications consultant Ottawa, marketing communications plan, marcom plan, marketing tactics, website planning, event planning, copywriting, Irene Crosby, Target Insight Marketing Communications

10 ways marketing professionals can use a content alert tool for your professional (and personal) gain

If you were a Google Alerts user, you’re probably disappointed that it’s no longer a reliable service to monitor fresh online content of your choosing. I […]