Whether hosting a celebration event, in-person presentation, or online webinar, the marketing communications team needs to hit the objective for “number of butts in seats.” The event invitation is your primary tool to achieve this objective. For the purpose of this blog post, let’s assume this is an email invitation promoting a complimentary live webinar. A landing page has been created, which provides more details. Format matters Decide if the email will be text-based ... – Read More