A week ago, Helene Campbell engaged in a twitter campaign to raise awareness for organ donations. In addition to her inspiring story, I have three other interesting stories of social networking in action. Perhaps these will inspire you to develop unique approaches that leverage social media to achieve specific goals.   #1. Inspiring: Donor Awareness via Twitter On January 18, Helene Campbell (20 years young, Ottawa) used twitter to ask Justin Bieber to help promote organ donation. As a ... – Read More

Professionals outsource marketing requirements for many reasons, but it all comes down to solving a problem: a skills gap problem, an experience gap problem, a time crunch problem, etc. As a marketing communications consultant, I’m in the business of solving problems and, in doing so, I always strive to deliver what is “amazing.” The consultants that you hire either deliver what is “expected” or what is “amazing.” “Amazing” is different ... – Read More

Maintaining relevancy and communicating with customers is critical to retaining existing relationships and attracting new ones. What tactic can you leverage to stay relevant in 2012?      A “digital newsletter” is an efficient marketing tactic to regularly touch your target audience. It doesn’t have to be long; in fact, the more concise the better. The key is to make it brief, make it relevant, make it valuable—and get it opened. Once you ... – Read More