Clients and creative professionals consistently commend me on my communications briefs. That’s because a solid brief gets the team to the desired result faster and more affordably. There are many variations of communications briefs. There’s the Creative Brief (advertisements, direct mail, etc.), Public Relations Brief, and Copywriting Brief, to name just a few. I believe that the primary purpose of the brief is to articulate what you are trying to achieve. By going through the ... – Read More

Over the years each of us has received a lot of advice from colleagues, direct reports, and “the boss.” Some of it may have made sense immediately; other advice may have taken a few years to appreciate.         Reputation: Don’t go to a meeting with a problem, go with a solution. People Management: Tell them what they did well, tell them where improvement is needed, tell them what they did well. Downsizing: The best thing ... – Read More