Did you receive a higher volume of calls from sales people this month? I sure did. And most of them were pretty bad. Want to know the #1 reason they were bad? The companies didn’t do their research. Here’s an example. “Can I speak to the person in charge of your company’s IT requirements,” asks Mr. Sales Guy. “What, specifically, do you mean by my IT requirements?” “Your servers your computers,” replies Mr. Sales Guy. So I told him that I ... – Read More

Any of us who communicate with prospects and customers via email newsletters are familiar with CAN-SPAM. The federal government has passed Bill C-28, which sounds similar to the CAN-SPAM regulations, but goes the extra mile to include social networking (e.g. twitter). The Bill is expected to be in force by summer. Here's a link to an article in the Ottawa Citizen on Bill C-28 that is a worthwhile read. Crosby out. – Read More

While in the USA recently, I came across these stats: Here are the stats in case you can't read the newspaper clipping: 54% - The number of adults who’ve checked their digital footprint in the last 5 months or less 19% - Never check their digital footprint 14% - Checked 6-12 months ago 13% - Checked more than 1 year ago The point here is that if you’re monitoring your digital footprint, then you’re managing your online reputation. In a social media savvy ... – Read More