Each year Marketing Sherpa issues a Marketing Wisdom Report. It's a collection of real-life marketing stories, test results, and lessons learned. To get your free 40-page PDF from Marketing Sherpa, click on this link: Marketing  Sherpa Marketing Wisdom 2010 Special Report. Enjoy! Crosby out. – Read More

It’s a new year with a fresh slate. While every business needs to engage new prospects to grow their business, it’s just bad business to ignore existing, highly valuable customers. With that as the goal, here are 11 ways to engage your customers in twenty-eleven. Before you engage in these engaging ideas, keep in mind that you must (a) offer something that is valuable, (b) offer something that is relevant, and (c) keep your message succinct. 11 Ideas to Engage Your Customers ... – Read More